Improving Knowledge. Saving Lives.

A Cardiac Arrest Survival Foundation Initiative.


Communications managers and web masters can help spread the message about cardiac arrest survival and the importance of properly implemented AEDs.
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You may use these resources to make your own statement in support of Shoctober.


Content for use: 

15 second Community Service Announcement
See Video on YouTube

Sudden cardiac arrest is a silent killer: it can happen to anyone, anywhere and at any time or age. It kills between 23,000 and 33,000 Australians each year, more than breast cancer, shootings and road crashes combined. That’s about two busloads of people dying every day.


That’s why the Cardiac Arrest Survival Foundation, Australia’s only charity dedicated to reducing needless deaths from out of hospital cardiac arrests, has declared Shoctober to be defibrillator awareness month. And there are a lot of ways you can help. For a sudden cardiac arrest away from medical help is a frightening prospect. Yet your likelihood of surviving one is largely a matter of chance, dependent on the slim hope that there will be a working defibrillator nearby when you have an attack.


In thousands of recorded incidents across the globe, one factor has proven critical to improving your chances of surviving a sudden cardiac arrest: be near a defibrillator when it happens. Automated External Defibrillators (AED) provide automated heart rhythm analysis, voice commands, and deliver a shock. When the heart stops beating, an AED can shock the heart back to normal rhythm. But every minute that passes without a heartbeat reduces your chance of surviving by 10 per cent. Unfortunately, research shows about 75 per cent of sudden cardiac arrests happen away from a hospital, with a survival rate of just 6 per cent. Increasingly, the time taken for an ambulance to reach you through traffic means help may arrive too late. 


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